BCW FRANCE

Established more than 40 years ago in Paris, BCW France is a leading integrated communications agency built to move people. In a world in motion, our customers are challenged every day on their transformation strategies. To support them, the agency combines the creative power of data, technology and content, with business expertise in media strategy (earned and paid), crisis management, digital and influence.

BCW France is a fully multi-cultural agency: with 105 employees, including 20 of non-French or bi-national origin, speaking 15 languages, we have a strong international culture. BCW France brings together an extremely diverse range of profiles: consultants, journalists, data analysts, art directors, designers, copywriters, digital strategists and trainers. The agency also provides its clients with one of the world’s leading communications and public relations networks.

Our agency offers an unrivalled range of expertise focused on the challenges of digital, creative content and public relations, as well as unique know-how in public affairs, reputation, crisis (market leader) and research & data. The agency is organized into 6 practices: Corporate & Reputation, Brand & Lifestyle; Crisis & Public Affairs; Innovations & Technologies ; Healthcare & Nutrition and, finally, StudioB, a unique team combining Research, Digital and Creation.

Our areas of expertise: Medias Relations (Corporate, B2B, B2C) & Influencers; Insight, Research & Strategic planning; Digital & Social Media strategy; Corporate  & Reputation; Brand & lifestyle strategy; Crisis Communications  & Issues management (leader in France); Public Affairs; Healthcare & Nutrition Communications; Innovation & Technology; Creative design & campaigns; Change management & engagement; Employer branding; Impact strategy & CSR; Trainings; Financial communications.

Key facts :

• BCW France has been Ecovadis-certified for 6 years: in 2023, the agency was awarded the EcoVadis Silver Medal for its CSR commitment (28 social, environmental and societal indicators). The agency has also been awarded the Agences Actives CSR E-label, awarded by 2 PR unions in collaboration with AFNOR Certification. And since 2024, we have been awarded the Agences Conseil en Influence Responsable E-label, initiated by the SCRP (PR union) and assessed with AFNOR.
• In 2021/2023, our agency in France received 14 awards (including 8 gold and 1 special CSR Grand Prix) for its creative and impactful campaigns in media relations, B2B, events, digital and CSR (Sabre Awards, Grand Prix Stratégies, Grands Prix Top/Com, Com-Ent).

BCW France 2021/2024 clients portofolio:

F&B – Distribution: Agrial (Florette), Aldi, ANICAP, Bledina, Britvic (Pressade, Teisseire…), Carte Noire, Danone, Groupe Le Duff (Pizza del Arte, Brioche Dorée…), Coca-Cola, Groupe Salins (La Baleine), Heineken/France Boissons, InterApi, Intercéréales, Lavazza, Nautilus, Nomad Foods, Materne, McCain, Mondelez (Cote d’Or, LU, Milka, Oreo…), Pernod Ricard, Red Bull, Terrena…

FMCG: Beiersdorf, C&A, Courir, Deichmann, Go Sport, L’Oréal, Maty, Optic 2000, Velux, Zalando…

Hi-Tech / Social media / Sharing economy / Start-ups: Alibaba/AliExpress, Cisco, Covage, Crosscall, Dropbox, Facebook, Odigo, Orange Business, Qualcomm, Samsung, Sopra Steria, Shopify, Spotify, Xandr, Zebra…

Industry / Energy / Environnment / Services: Accenture, Antalis, Bouygues (Construction, Energies & Services), Borealis, Bridgestone, CNR (Compagnie Nationale du Rhône), Corteva, DS Smith, ENGIE, Energie & Avenir, Filmm, Frans Bonhomme, Fortum, Groupe Partnaire, Hikvision, Manutan, , Saint-Gobain, Suez, TotalEnergies, Vinci (Groupe, Energies, Airports)…

Transport / Automotive / Mobility: Binter Canarias, Blablacar, Bolt, CMA-CGM, Flying Whales, Oreca, Toyota…

Health & wellness : Agence de la biomédecine, Alliance contre le Tabac, Alnylam, Alliance Healthcare, Amgen, B.Braun, Biogaran, Ceva, Dastri, DomusVi, Emoform, Leo Pharma, Fresenius Kabi, Laboratoires Expanscience, Novartis, Pierre Fabre, Seagen, UCB Pharma…

Banking / Insurance / Financial services: Agria, Axa France, Bank of America, LeLynx.fr…

Luxury: Hennessy, Louis Vuitton, Moët Hennessy…

Tourism / Sport / Leisure / Entertainment /Culture : Accor, American Express Global Business Travel, eDreams, Ligue Nationale de Rugby, Musée d’Orsay, Musée du Louvre, Office de Tourisme de Saint-Martin, Ritz Academy, The Economist, Zoo Parc de Beauval…

Real estate : L’Adresse, Hammerson, Quartus…

Institutions / Publics services: Ademe, Assurance Maladie, Caisse des Dépôts, Fédération Française de Cardiologie…