achtung! was founded in 2001 by Mirko Kaminski as a PR agency. Today it is one of Germany’s most creative and award-winning agency groups. The mission of achtung! is to make businesses and brands remarkable – and win people for them. To that end, achtung! combines social media, PR, digital advertising and audio communication with breakthrough ideas.

The six agencies – achtung!, achtung! Engage, achtung! Experience, achtung! Mary, achtung! Broadcast and achtung! Alive employ 170 people in Hamburg, Düsseldorf, Berlin and Cologne. Clients include more than 50 big-name companies including BMW Motorrad, Telefónica/O2, Coca-Cola, eBay, E.ON, MINI and

On an international level, achtung! puts together customised agency networks for its clients, which it runs from Germany – as is the case for the Elbphilharmonie concert hall, the Lufthansa Group and Kaldewei.

As a founder platform, achtung! enables entrepreneurs to found their own achtung! agency. achtung! furthermore organises the DIGITAL KINDERGARTEN to promote engagement with new technologies and innovations for communication and marketing.

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